Case Study - Latico Leathers

Latico Leathers, renowned for their handcrafted leather handbags, wallets, and accessories, faced a significant challenge in establishing and expanding their presence on Faire, a premier B2B marketplace. As new entrants, their primary aim was to substantially boost their revenue.

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50% increase in organic search
30% improvement in email open rates
20% monthly increase in new retailer leads
'Top Shop' ranking on Faire

Our Strategy

When we began our partnership with Latico on Faire, we identified key areas needing improvement: Product Listings, SEO, Email Marketing, and Promotions. Faire Experts deployed a comprehensive strategy to revitalize Latico's presence on the platform, leading to an impressive increase in sales.

Store Setup and Search Ranking Optimization

  • Optimized product listings, attributes, collections, promotions, and direct Faire links.

  • Implemented advanced keyword research to enhance product titles and descriptions, significantly boosting search visibility.

  • Employed AI tools for refined attribute tag categorization and created product collections based on data-driven insights and seasonal search trends.

Email Marketing

  • Revitalized email marketing strategies, focusing on segmentation to heighten engagement and conversion rates.

  • Enhanced campaign designs for more compelling calls to action.

  • Improved email deliverability, ensuring a wider reach to potential customers.

Lead Generation

  • Utilized AI tools for identifying and engaging new retailer leads.

  • Exploited Faire Direct links for commission-free lead prospecting, augmenting new customer revenue.

  • Conducted proprietary data collection to refine marketing approaches.

Quantifiable Results

Our targeted strategies yielded remarkable outcomes


A 50% increase in organic search visibility within three months.


A 30% improvement in email open rates and a 25% rise in click-through rates.


A 20% monthly increase in new retailer leads.


Enhanced performance metrics: 7.6% conversion rate, 99.3% sell-through rate, 4.9 overall review rating, 96% 5-star reviews, over 5,000 leads in the lead list, and a 52% email open rate.


Achieved a 'Top Shop' ranking on Faire.

Screen shot of results
"The Faire Experts team has been exceptional. We've seen our presence on Faire grow to over seven figures. Their communication, mastery of the Faire algorithm, and adherence to best practices have been key in our steady month-over-month revenue increase"

Latico Leathers

leather bag

Competitor Analysis and Reporting

We conducted an in-depth analysis of competitors, providing actionable insights on:


Price differentials between wholesale and MSRP.


Minimum purchase order values.


Number and content of reviews for qualitative insights.


Shipping times, new product launches, catalog removals, price changes, collections, promotions, and store attribute tags.

Our analysis focused on making data more actionable


Product analysis: Tracked the evolution of views and orders over time.


Order analysis: Identified products frequently bought together, percentage of orders from Faire vs. the marketplace, and repeat customer patterns.

women with leather bag

Inspired by Latico Leather's success story?

Contact Faire Experts to discuss how we can elevate your brand's performance on Faire.

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