Latico - Iconic Leather Bags

Brand Caffeine started with Latico in 2019 and has skyrocketed online revenue from $20k/year to $4m/year at over a 6x MER (revenue/ad spend) blended.

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Brand Caffeine is a boutique NYC growth partner specializing in Paid Ads, Email, SMS, SEO and UGC Content Creation. We've worked with brands like Warby Parker, Spanx, Amanda Uprichard, Terez, & EBOOST Energy.

Paid Media Acquisition Strategy

Developed a profitable paid acquisition strategy across FB, IG, Google, Pinterest, and TikTok that reliably and consistently acquired new customers below target CPA (cost per acquisition) and efficiently retargeted warm traffic. Our copywriting and graphic design team created a unique strategy for capturing cold interest top of the funnel with a mix of video and static creatives that point to Latico unique differentiators.

Email and SMS Marketing

Scaled email channel revenue to 50% of monthly revenue through constant A/B testing, value-add weekly campaigns, and strategic email automation overhaul. Grew Email List from 1k to 73.5k people. Brand Caffeine is a Klaviyo Gold Partner.


Launched Latico’s website on Shopify in effort to create a more scalable architecture and maximize conversion-rate and customer experience through addition of social proof and proprietary tech stack softwares.

Content Creation

Brand Caffeine creators strategized, filmed, and edited video content across all social media platforms to drive brand awareness, sales, and followers. We grew FB from 2k to 16k followers, IG from 9k to 36k followers, and launched Tiktok.

Brand Caffeine took over our non-existent Direct To Consumer business and skyrocketed revenue PROFITABLY at a 6x ROI over the last 3 years. Their work with Paid Ads, Email/Text, Website Work, SEO, and Content not only increased our revenue by $4 million/year but it’s been a pleasure to work with their whole team.

I’ve worked with dozens of other marketing vendors over the years. I feel like they are truly invested in my business and most importantly they get results, no BS or empty promises.  I am excited about the journey forward with them and will recommend them to anyone serious about their company’s growth.”

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