BRAND CAFFEINE | CASE STUDY

DENNY’S CHILDRENSWEAR

Denny’s Childrenswear, a family-run business selling the very latest trends in back-to-school and sleepaway camp fashions for kids, wanted to activate paid media to scale DTC revenue and expand upon their organically-built brick and mortar stores.

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Return on Ad Spend:
26X
Increased Revenue:
4,064%
Timeline:
24 Months

SERVICES PROVIDED

Brand Caffeine is a boutique NYC growth partner specializing in Paid Ads, Email, SMS, SEO and UGC Content Creation. We've worked with brands like Warby Parker, Spanx, Amanda Uprichard, Terez, & EBOOST Energy.

THE WORK

Our team helped Denny’s Childrenswear with paid media testing across Facebook/Instagram/Google/TikTok, developing ads, analytics tracking, and new copywriting tests to scale paid budget at a 26x blended ROAS (return on ad spend).

THE OUTCOME

New customers online and in retail stores from increasing revenue 4,064%. Scaling successful digital acquisition channels.

"We have been working with Brand Caffeine for the past 3 years and couldn't be happier! Their understanding and expertise of the fashion industry make growing and scaling our business that much easier! They truly care about the people that they work with and it shows in the results!" - Aaron Klein, Denny's

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